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Lens · OEM deep dive

Toyota

Toyota at 6.4% in Sep 2026 — lost 0.5pp YoY

Toyota at 6.4% in Sep 2026 — lost 0.5pp YoY. FY 2026-27 YTD share 6.6% on 1,66,268 registrations. 12 active nameplates in portfolio.

Sep 2026 reg

27.4K

Market share

6.4%

Volume YoY

+22.8%

MS chg YoY

-0.5 pp

FY 2026-27 MS

6.6%

Analysis AI

AI analysis · Toyota in Sep 2026

Toyota recorded 27.4Kregistrations and 6.4% market share. The share change columns show whether that performance was stronger than the market, not just larger in absolute units.

#OEMSep 2026 regYoYShareΔ share YoYFY 2026-27 regFY YTD YoYFY shareΔ FY shareModels
1Toyota27.4K+22.8%6.4%-0.51.66L+11.2%6.6%-0.812

Closed-month market share archives

Stable URLs for queries like “Toyota market share in Jul”.

Active models (12)

  • Urban Cruiser Ebella

    Electric SUV · EV

  • bZ4X

    EV SUV · EV

  • Urban Cruiser Taisor

    Compact crossover · Petrol, CNG

  • Innova Hycross

    MPV Hybrid · Petrol, Strong Hybrid

  • Urban Cruiser Hyryder

    SUV Hybrid · Petrol, Strong Hybrid

  • Rumion

    MPV · Petrol, CNG

  • Hilux

    Lifestyle pickup · Diesel

  • Vellfire

    Luxury MPV · Strong Hybrid

  • Glanza

    Hatchback · Petrol, CNG

  • Camry Hybrid

    Sedan Hybrid · Strong Hybrid

  • Innova Crysta

    MPV · Diesel, Petrol

  • Fortuner

    SUV · Diesel, Petrol

What came & what went

  • 2025 · product

    EV portfolio restart — Urban Cruiser EV

    Toyota re-enters EV after 2019–2024 gap. Leverages Maruti e Vitara platform for India EV market.

  • 2023 · product

    Innova HyCross strong hybrid launch

    Replaces diesel Innova Crysta in premium MPV. Strong hybrid captures MPV segment — high average volumes.

  • 2022 · product

    Strong Hybrid pivot — Hyryder, Innova Hycross

    Toyota enters strong hybrid at scale. Hyryder strong hybrid with Maruti partnership. Innova Hycross replaces Innova Crysta petrol.

  • 2022 · product

    Urban Cruiser Hyryder — Maruti co-development

    First Toyota-Maruti co-developed product in India. Strong hybrid tech shared at volume prices.

  • 2012 · product

    Diesel dominance — Innova, Fortuner, Etios Diesel

    Toyota India almost entirely diesel-driven. Innova/Fortuner diesel among India's most durable volume sellers.

Discontinued nameplates in timeline: Urban Cruiser, Yaris, Etios, Prius, Corolla Altis…