Analysis AI
AI analysis · Mahindra in Sep 2026
Mahindra recorded 57.2Kregistrations and 13.5% market share. The share change columns show whether that performance was stronger than the market, not just larger in absolute units.
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Lens · OEM deep dive
Mahindra
Mahindra at 13.5% in Sep 2026 — gained 0.6pp YoY
Mahindra at 13.5% in Sep 2026 — gained 0.6pp YoY. FY 2026-27 YTD share 13.4% on 3,34,173 registrations. 13 active nameplates in portfolio. Recent exits: XUV300, Marazzo.
Sep 2026 reg
57.2K
Market share
13.5%
Volume YoY
+39.1%
MS chg YoY
+0.6 pp
FY 2026-27 MS
13.4%
| # | OEM | Sep 2026 reg | YoY | Share | Δ share YoY | FY 2026-27 reg | FY YTD YoY | FY share | Δ FY share | Models |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Mahindra | 57.2K | +39.1% | 13.5% | +0.6 | 3.34L | +20.6% | 13.4% | -0.4 | 13 |
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Active models (13)
XEV 9S
Electric 7-seat SUV · EV
XUV 7XO
SUV flagship · Petrol, Diesel
BE 6
EV SUV premium · EV
XEV 9e
Electric SUV coupe · EV
XUV 3XO
Compact SUV · Petrol, Diesel
Thar Roxx
Five-door off-road SUV · Petrol, Diesel
XUV400 EV
Compact SUV EV · EV
Scorpio N
SUV · Diesel, Petrol
XUV700
SUV flagship · Petrol, Diesel
Bolero Neo
Compact SUV · Diesel
Thar
Off-road SUV · Diesel, Petrol
Scorpio
SUV · Diesel, Petrol
Bolero
Utility MUV · Diesel
What came & what went
2024 · product
BE6e / XEV9e launched — new EV architecture
Born-electric SUVs on INGLO platform. Mahindra signals full EV intent for premium UV segment going forward.
2024 · product
Petrol portfolio expansion — Thar Roxx 5-door petrol
Mahindra diversifies away from pure diesel with petrol Thar variants. Responds to diesel share decline.
2023 · product
XUV400 EV launch — first Mahindra modern EV
XUV400 EV marks Mahindra's return to serious EV after Reva era. Competitive pricing at ₹15–19L.
2022 · investment
INGLO EV platform announced — ₹8,000Cr investment
Global EV platform with 5 new EVs planned. Signals complete EV transformation of Mahindra UV lineup.
2019 · product
Diesel dominance — Scorpio, XUV500, Thar
Mahindra reaches peak diesel volumes. UV portfolio almost entirely diesel — captures rural/semi-urban demand.
2012 · product
e2o in market — early urban EV
Mahindra Reva e2o: limited range, urban niche. Early EV volumes small but consistent market presence.
Discontinued nameplates in timeline: XUV300, Marazzo, KUV100, NuvoSport, TUV300…