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Lens Pro · OEM deep dive

Toyota

Toyota at 5.9% in Aug 2026 — partial volume; comparisons withheld

FY 2026-27 volume

1.2L

YoY -6.4%

Market share

6.8%

-0.2 pp vs prior period

5-period CAGR

+0.3%

FY 2021-22 → FY 2026-27

EV share

0.2%

of latest OEM fuel mix

Green share

27.1%

EV + Strong Hybrid

Market rank

#5

latest national period

Volatility

51.2%σ

growth standard deviation

Market position

Volume & share

Annual registration volume and share of the total national passenger-vehicle market.

Fuel structure

Fuel mix

Annual powertrain volumes reveal how the portfolio has transitioned.

Electrification

EV transition

EV share of this OEM’s own registrations against the national market average.

Growth diagnostics

YoY growth

Period-over-period growth highlights acceleration and contractions.

Seasonal structure

Seasonality

100 represents an average month across the complete history.

Market sensitivity

Market fit

Annual OEM volume against total market volume; β measures cycle sensitivity.

β = 0.06r = 0.84σ = 51.2%

Relative growth

Indexed volume

Indexed to 100 at FY 2011-12 for direct trajectory comparison.

Latest competitive structure

Fuel table

Volume, share, growth and share movement for the leading fuels.

#FuelVolumeShareYoYShare Δ
1Diesel13.39L55.50%+5.0%-5.8 pp
2Petrol7.82L32.40%+21.6%+1.5 pp
3Strong Hybrid1.91L7.90%+82.1%+2.9 pp
4CNG1.01L4.19%+73.2%+1.4 pp
5EV3040.01%+159.8%+0.0 pp

Fuel portfolio history

Powertrain entry and continuity

First active period, latest active period and peak volume for every represented fuel.

Petrol

Active

Entered

FY 2012-13

Latest

FY 2026-27

Peak

FY 2025-26 · 1.4L

Latest growth

+21.6%

Strong Hybrid

Active

Entered

FY 2023-24

Latest

FY 2026-27

Peak

FY 2025-26 · 90.2K

Latest growth

+82.1%

Diesel

Active

Entered

FY 2012-13

Latest

FY 2026-27

Peak

FY 2012-13 · 1.4L

Latest growth

+5.0%

CNG

Active

Entered

FY 2012-13

Latest

FY 2026-27

Peak

FY 2025-26 · 36.3K

Latest growth

+73.2%

EV

Active

Entered

FY 2014-15

Latest

FY 2026-27

Peak

FY 2026-27 · 186

Latest growth

+159.8%

Product strategy

Model timeline

Active and exited nameplates, market tenure, segment and powertrain coverage.

Current portfolio

Urban Cruiser Ebella

Electric SUV

20002026
2026presentEV

Toyota's first battery-electric model launched in India

Current portfolio

bZ4X

EV SUV

20002026
2025presentEV

Toyota's first BEV India launch

Current portfolio

Urban Cruiser Taisor

Compact crossover

20002026
2024presentPetrolCNG

Toyota derivative of Maruti Suzuki Fronx

Current portfolio

Innova Hycross

MPV Hybrid

20002026
2022presentPetrolStrong Hybrid

First strong hybrid MPV India

Current portfolio

Urban Cruiser Hyryder

SUV Hybrid

20002026
2022presentPetrolStrong Hybrid

Rebadged Grand Vitara; Suzuki co-dev

Current portfolio

Rumion

MPV

20002026
2022presentPetrolCNG

Rebadged Ertiga

Current portfolio

Hilux

Lifestyle pickup

20002026
2022presentDiesel

India-market double-cab pickup

Current portfolio

Vellfire

Luxury MPV

20002026
2020presentStrong Hybrid

CBU; flagship luxury

Current portfolio

Glanza

Hatchback

20002026
2019presentPetrolCNG

Rebadged Baleno; Nexa-like Toyota entry

Current portfolio

Camry Hybrid

Sedan Hybrid

20002026
2019presentStrong Hybrid

CBU; premium hybrid

Current portfolio

Innova Crysta

MPV

20002026
2016presentDieselPetrol

Premium MPV; diesel still strong seller

Current portfolio

Fortuner

SUV

20002026
2009presentDieselPetrol

Dominant premium SUV; 3rd gen 2021

Discontinued

Urban Cruiser

Compact SUV

20002026
20202022Petrol

Rebadged Vitara Brezza; discontinued for Hyryder

Discontinued

Yaris

Sedan

20002026
20182022Petrol

Sedan segment dying; discontinued

Discontinued

Etios

Sedan/Hatchback

20002026
20102022PetrolDiesel

Etios Liva hatch 2011; fleet use; discontinued

Discontinued

Prius

Sedan Hybrid

20002026
20102022Strong Hybrid

CBU; pioneer hybrid India; low volumes

Discontinued

Corolla Altis

Sedan

20002026
20082020PetrolDiesel

Segment declined; discontinued India

Discontinued

Innova (gen 1)

MPV

20002026
20042016DieselPetrol

Replaced Qualis; 12-year run

Discontinued

Qualis

MPV

20002026
20002004DieselPetrol

Preceded Innova; discontinued when Innova launched

Analyst context

What the history says about Toyota

Toyota at 5.9% in Aug 2026 — partial volume; comparisons withheld. FY 2026-27 YTD share 6.8% on 1,19,160 registrations. 12 active nameplates in portfolio.

Momentum

Contracting

Position

Major segment

Long-term trajectory

+0.3% CAGR

Research overlay

Recent launches and exits

Curated portfolio events that help explain changes in registration momentum.

2025 · product · positive

EV portfolio restart — Urban Cruiser EV

Toyota re-enters EV after 2019–2024 gap. Leverages Maruti e Vitara platform for India EV market.

2023 · product · positive

Innova HyCross strong hybrid launch

Replaces diesel Innova Crysta in premium MPV. Strong hybrid captures MPV segment — high average volumes.

2022 · product · positive

Strong Hybrid pivot — Hyryder, Innova Hycross

Toyota enters strong hybrid at scale. Hyryder strong hybrid with Maruti partnership. Innova Hycross replaces Innova Crysta petrol.

2022 · product · positive

Urban Cruiser Hyryder — Maruti co-development

First Toyota-Maruti co-developed product in India. Strong hybrid tech shared at volume prices.

2012 · product · positive

Diesel dominance — Innova, Fortuner, Etios Diesel

Toyota India almost entirely diesel-driven. Innova/Fortuner diesel among India's most durable volume sellers.

12 active models · average monthly history 0