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Lens Pro · OEM deep dive
Mahindra
Mahindra at 13.1% in Aug 2026 — partial volume; comparisons withheld
FY 2026-27 volume
2.4L
YoY +0.4%
Market share
13.5%
+0.0 pp vs prior period
5-period CAGR
+3.4%
FY 2021-22 → FY 2026-27
EV share
12.9%
of latest OEM fuel mix
Green share
12.9%
EV + Strong Hybrid
Market rank
#4
latest national period
Volatility
75.1%σ
growth standard deviation
Market position
Volume & share
Annual registration volume and share of the total national passenger-vehicle market.
Fuel structure
Fuel mix
Annual powertrain volumes reveal how the portfolio has transitioned.
Electrification
EV transition
EV share of this OEM’s own registrations against the national market average.
Growth diagnostics
YoY growth
Period-over-period growth highlights acceleration and contractions.
Seasonal structure
Seasonality
100 represents an average month across the complete history.
Market sensitivity
Market fit
Annual OEM volume against total market volume; β measures cycle sensitivity.
Relative growth
Indexed volume
Indexed to 100 at FY 2011-12 for direct trajectory comparison.
Latest competitive structure
Fuel table
Volume, share, growth and share movement for the leading fuels.
| # | Fuel | Volume | Share | YoY | Share Δ |
|---|---|---|---|---|---|
| 1 | Diesel | 37.76L | 86.03% | +14.6% | -2.1 pp |
| 2 | Petrol | 5.05L | 11.50% | +28.0% | +0.9 pp |
| 3 | EV | 1.01L | 2.30% | +150.7% | +1.2 pp |
| 4 | CNG | 7.6K | 0.17% | +0.8% | -0.0 pp |
Fuel portfolio history
Powertrain entry and continuity
First active period, latest active period and peak volume for every represented fuel.
Diesel
ActiveEntered
FY 2012-13
Latest
FY 2026-27
Peak
FY 2025-26 · 4.9L
Latest growth
+14.6%
Petrol
ActiveEntered
FY 2012-13
Latest
FY 2026-27
Peak
FY 2025-26 · 1.1L
Latest growth
+28.0%
EV
ActiveEntered
FY 2012-13
Latest
FY 2026-27
Peak
FY 2025-26 · 47.7K
Latest growth
+150.7%
CNG
ActiveEntered
FY 2012-13
Latest
FY 2025-26
Peak
FY 2018-19 · 2K
Latest growth
+0.8%
Product strategy
Model timeline
Active and exited nameplates, market tenure, segment and powertrain coverage.
XEV 9S
Electric 7-seat SUV
Three-row INGLO electric SUV
XUV 7XO
SUV flagship
Launched January 2026 as the XUV700's successor evolution
BE 6
EV SUV premium
INGLO BEV platform; 59kWh/79kWh
XEV 9e
Electric SUV coupe
Born-electric INGLO flagship
XUV 3XO
Compact SUV
Replaced XUV300; new-gen platform
Thar Roxx
Five-door off-road SUV
Five-door member of the Thar family
XUV400 EV
Compact SUV EV
First dedicated EV from Mahindra
Scorpio N
SUV
All-new platform alongside Scorpio Classic
XUV700
SUV flagship
ADAS; replaced XUV500
Bolero Neo
Compact SUV
Replaced TUV300
Thar
Off-road SUV
2nd gen Oct 2020; Roxx 5-door 2024
Scorpio
SUV
Scorpio Classic retained; N gen 2022
Bolero
Utility MUV
Rural dominant; perennial steady seller
XUV300
Compact SUV
Replaced by XUV 3XO Apr 2024
Marazzo
MPV
Innovative; discontinued poor sales
KUV100
Micro SUV
Petrol-only from 2020; discontinued
NuvoSport
Compact SUV
Quanto facelift; replaced by TUV300 Plus
TUV300
Compact SUV
Bolero-based; replaced by Bolero Neo
e2o
EV City Car
Early EV push; fleet use
Quanto
Compact SUV
Xylo-based compact; replaced by NuvoSport
XUV500
SUV
Game-changer for Mahindra; replaced by XUV700
Verito
Sedan
Renault Logan rebadged; discontinued
Xylo
MPV
Replaced Bolero-based offerings; discontinued
Rexton
SUV
SsangYong-based; low volumes; discontinued
Analyst context
What the history says about Mahindra
Mahindra at 13.1% in Aug 2026 — partial volume; comparisons withheld. FY 2026-27 YTD share 13.5% on 2,36,898 registrations. 13 active nameplates in portfolio. Recent exits: XUV300, Marazzo.
Momentum
Positive growth
Position
Major segment
Long-term trajectory
+3.4% CAGR
Research overlay
Recent launches and exits
Curated portfolio events that help explain changes in registration momentum.
2024 · product · positive
BE6e / XEV9e launched — new EV architecture
Born-electric SUVs on INGLO platform. Mahindra signals full EV intent for premium UV segment going forward.
2024 · product · positive
Petrol portfolio expansion — Thar Roxx 5-door petrol
Mahindra diversifies away from pure diesel with petrol Thar variants. Responds to diesel share decline.
2023 · product · positive
XUV400 EV launch — first Mahindra modern EV
XUV400 EV marks Mahindra's return to serious EV after Reva era. Competitive pricing at ₹15–19L.
2022 · investment · positive
INGLO EV platform announced — ₹8,000Cr investment
Global EV platform with 5 new EVs planned. Signals complete EV transformation of Mahindra UV lineup.
2019 · product · positive
Diesel dominance — Scorpio, XUV500, Thar
Mahindra reaches peak diesel volumes. UV portfolio almost entirely diesel — captures rural/semi-urban demand.
2012 · product · positive
e2o in market — early urban EV
Mahindra Reva e2o: limited range, urban niche. Early EV volumes small but consistent market presence.
13 active models · average monthly history 0